OTTAWA, ON: Skate Canada is pleased to unveil the brand identity and logo for the ISU World Figure Skating Championships® 2024. Canada is a country known for its raw, rustic, and natural landscapes. Nothing reflects this better than the incredible phenomenon of the aurora borealis, an energy charged event where solar winds, ions and natural gases come together, dispersing an incredible light show you will never forget.
Inspired by the aurora borealis, the brand identity for the championships reflects the natural beauty of Canada. The logo containing four blades is meant to signify the four skating events at the world championships: men, women, pair and ice dance. The four stars pay homage to the four seasons that each bring their own look, feel and diversity to the different regions and seasons of our country.
“Hosting the world championships is an honour for Skate Canada and an opportunity to showcase our great country. In Canada most of us experience four seasons of weather and though we at Skate Canada prefer when the ice is frozen, we were inspired by mother nature’s force and sought to channel that natural energy into the championships through the look and feel,” said Debra Armstrong, Chief Executive Officer, Skate Canada.
“Canada is ready to host the world in Montreal come March 2024 and we are looking forward to welcoming the skating community to our beautiful country,” added Karen Butcher, President, Skate Canada.
The championships will take place in Montreal, Quebec at Centre Bell from March 18-24, 2024. All event tickets for the championships will go on sale in May 2023. To receive ticket information including pre-sale codes please sign up for the mailing list.
The ISU World Figure Skating Championships® is an annual event that moves around the globe, attracting more than 300 million television viewers worldwide and showcasing more than 200 world-class athletes from 50 countries.
For more information please visit: montreal2024.com.