Ottawa, ON: After a two-month search process, Dan Thompson, CEO, Skate Canada, is pleased to announce the selection of HALO Brand Leadership as the organization’s new fund development agency. HALO will work in partnership with Skate Canada’s marketing, athlete and alumni teams to support the organization’s funding objectives.
After enjoying one of its most successful competitive seasons ever, winning multiple medals at the 2014 Olympic Winter Games in Sochi, and the ISU World Figure Skating Championships and ISU World Synchronized Skating Championships, Skate Canada is poised to continue its legacy of champions for an even more exciting future.
In March 2014, the Skate Canada Board of Directors approved a dynamic new long-term vision, Inspiring all Canadians to Embrace the Joy of Skating,and launched an innovative strategic plan with the objective of continuing the high performance heritage and expanding the learn-to-skate programs. Part of this mission will include fund development strategies to drive revenue, ensuring that the calibre of Canada’s skating programs continues to be strong across the board.
“Going forward, Skate Canada will evolve its brand position from one that’s been focused primarily on championship performance to one that holds itself to this same world-class standard while embracing an even broader cross-section of Canadians,” says CEO Dan Thompson. “We selected HALO Brand Leadership because they see the potential of our brand to be the catalyst to achieve our vision and our long-term financial goals.” Thompson added “We are most grateful for the support of the Canadian Olympic Committee National Sports Federation Enhancement Initiative and the Canadian Olympic Foundation for enabling this partnership, including their support in the selection process.”
Paula Roberts, CEO of HALO Brand Leadership, is a veteran of advertising and the not-for-profit brand marketing category. She launched HALO in early 2015 in partnership with Groundzero Marketing Communications after serving in senior marketing and fundraising roles for the last ten years at two major non-profits. Most recently she was Executive Vice-President of Marketing and Development at Plan International Canada where she launched the highly acclaimed Because I am a Girl campaign which alone has garnered almost $50 million in revenue in just five years.
“We are delighted to have been selected by Skate Canada,” says Roberts. “Skating is part of the rich fabric of what it is to be Canadian and HALO looks forward to working with the Skate Canada team to create a brand that inspires even more Canadians to skate and, compels partners to donate and get involved as never before.”
CEO, HALO Brand Leadership
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