OTTAWA, ON: Sarah K. Clarke has been named as Partnership Director for Skate Canada. The native of Toronto, Ont. is excited to bring her passion for the sports business to developing and managing the relationships with Skate Canada’s broad spectrum of partners.
The graduate of the Radio and Television Broadcasting degree program at Ryerson University has worked across a variety of industries, media and digital platforms and brings over 20 years of wide-ranging experience to this position.
She handled international distribution of educational, home entertainment, inflight, broadcast and on demand content in all genres including sports, entertainment and news services. As Director of Sales for IMG, she was responsible for broadcast negotiations and content distribution of such sporting properties as Wimbledon, British Open, and World Snowboard Championships. She initiated business development opportunities with Toronto Fashion Week, and served as Executive Producer for skating properties, including Kurt Browning’s Gotta Skate and Stars On Ice. At CBS Studios International, she handled content sales distribution across all media platforms with French and English broadcasters, initiating new market entry into digital marketing on iTunes and Netflix. Most recently she was a Strategic Advisor with Bell Media and Entertainment One on VOD/CRM strategies.
Clarke looks forward to bringing innovation, relationship building and collaboration to find and nurture the best partnership opportunities for Skate Canada. A member of Canadian Women in Sports, she will be based out of the Skate Canada office in Toronto.